View the redesign here.
Note: The team submitted this as a functional, implemented redesign-- the video was made for archival purposes.
While conducting in person testing, it became apparent that when the user interacted with the drop down bar that determined how coupons are sorted, the page zooms in after a sorting parameter is selected. This did not seem to bother the user, who immediately scrolled to find the information that was cut off when the page zoomed. While the user did not express frustration, we realize this is a single view point of a user who easily navigated the page. To a user who experiences difficulty navigating, this auto zoom byproduct might be a turnoff. To determine if this zoom effect is problematic, we need to increase the sample size in order to get more data, and we will do so by turning to online testing. This testing will be conducted in A/B fashion, with the A design being our original interface (the sort functionality being placed within a dropdown menu). The B design will incorporate changes to the interface by which users select coupons sorting parameters through a series of adjacent buttons. These buttons allow for the user to see all options simultaneously while still being able to see the list of coupons, it would negate the zoom factor caused by the drop down, and if we are able to find suitable imagery to represent the sort parameters, it will promote recognition over recall. We hope that this user testing will enable us to determine the superior, and more intuitive way to display sorting parameters by inquiring as to which design the user preferred, and asking about any frustrations or annoyances faced using either one. Additionally, if images or graphics are used in the buttons to represent the parameters, we will also be looking for confusion on the part of the user when interacting with the buttons.
While conducting in person test, we found that one user found the snap page difficult to use. Specifically, when given the task “upload a coupon”, the user was not sure how to proceed once on the snap page. From there the user navigated to the “How To” page, skimmed the text, did not immediately find the information they needed, and then proceeded to navigate around aimlessly. We fear that this user’s experience is not unique and is indicative of the experience that many others will have. We plan on redesigning the “Snap” page to include information that instructs the user how to operate the page. This hopefully reduces the confusion that the “Snap” page causes. In the A/B testing, the A test will consist of the original design. The “Snap” page will not have any explanations on how to use the page. The B test will hold informational text, or diagrams to help the user understand the page’s functionality. Ideally, the results of the testing will be made apparent by the ratio of how many people successfully upload a coupon to the page quickly and efficiently between the two tests.